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How Brands Are Preparing for 2013: 10 Future-Proof SEO Steps
What do brands and customers see as key areas of focus in 2013? Marketers from around the world and from every industry – including retail, technology, financial services, ecommerce and hospitality –...
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Search is arguably the most important digital marketing channel (cue angry comments), as it can be used to both drive brand awareness and capture conversions. In January Google reported Q4 revenues of...
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How Volkswagen Made SEO Cool
Let’s face it, SEO is rather boring. Despite being a necessary part of any site strategy, it’s probably the least fun part of any content writing you may do. Doing keywords research, fitting them into...
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How Much Should You Spend on SEO Services?
Nearly every business today must decide how much to spend on search engine optimization (SEO). This isn’t an if question. Robust online marketing is imperative for survival in a web-driven world. The...
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The Basics: The Difference Between Paid, Owned and Earned Media
For an industry that prides itself on producing content and campaigns that are easy for people to understand, social media marketing still has its share of jargon. The difference between paid, earned...
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If you’re doing SEO for your business or looking into it, chances are you’re thinking a lot about which keywords you want to focus on. You probably have a pretty good idea which ones are the most...
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